2020
Rokkan
Role:
Design Lead
Team:
Brian Carley
Kelly Lennie
Steven Wakabayashi
Walmart partnered with Rokkan to help bring their new product Walmart+ to the public. Plus aimed to bring Walmart into the curbside and home delivery market and giving more benefits to their customers who use it. I was brought on to lead the design using a newer branding system to Walmart, one that utilizes more of their secondary color palattes in a more lively manner.
We aimed to humanize the design using touches of yellow and whites and patterns to bring a more friendly and human element to the designs. Big and bold swatches of color, strong contrast, all the while keeping the hierarchy simple and minimal gave us success across the designs.
