2021
Grow
Role:
Design Lead
Interaction Design
Team:
Marcus King
Matt Kuntz
Lewis
Google partnered with Grow with the intent to bring a more compelling way to tell visual stories, on subjects that found themselves heavy with data points. Each subject provided its own array of challenges in how we wanted to approach things in a sophisticated manner without taking away from the serious notes being touched upon. We wanted the stories to have fun, but for a reason.
Why We're Feeling Digital Video
Why we're feeling digital video touches upon the benefits of platforms like YouTube and how it positively affects consumers day to day. The Data Short focuses on individuals and their experiences. This drove us to create a visual system symbolic of the positive benefits and emotions surrounding the current ecosystem of digital videos. We came up with 3 Key Mindsets to base these design elements around, and each section reflects those elements in a subtle manner.
Ad Safety
In the age of spreading false information google was working overtime behind the scenes battling an immense hoarde of "bad ads." We treated the data points and information design in a "viral" format to symbolize the millions of misinformation ads that were aiming to break through and cause harm.
Next-Gen Travel
Millenials and GenZ are sparking new heights in the travel industry and Google took notice. Our design process was initially inspired by passport & travel stamps, which then the gritty texture of stamps pushed us further into a risograph treatment that cemented the concept into its final pieces.
